Commercialization
Led the global launch of a cruise company’s high-value stateroom “Suite Class”.
Coordinated efforts with Hotel Operations, Revenue Management, Marketing and Sales teams around the world to drive changes in the brand’s premium product.
Launched right on schedule and, by targeting key market segments and travel agency partners, surpassed aggressive targets for both sales volume and average selling price in the first year.
Commercialized a cruise company’s exclusive high-speed internet-at-sea offering, turning an under-performing area into a top performer within 3 months.
Success was driven by coordinated global efforts with IT, Marketing, Sales and Shipboard leadership teams, as well as laser focus on identification and improvement of key performance drivers.